YouTube Music is adding a TikTok-style ‘Samples’ short-form video feed

YouTube Music is launching a new TikTok-style short-form personalized video feed called “Samples,” the company announced on Monday. Each clip in the feed offers a glimpse into the artist, music video and feel of a song recommended to you. As with TikTok and other copycat short-form video feeds, users can swipe vertically in the new Samples feed to discovery songs and music videos.

Brandon Bilinski, one of YouTube’s Directors of Product Management, told TechCrunch in an interview that the company is seeing that users are discovering more and more music through short-form video.

“One of the biggest insights we’ve seen over the past couple of years is that all users but especially younger users are discovering more and more music through short-form video,” Bilinski said. “Friends and family is always number one. If you ask people how they discover music, they always say friends and family, but just recently short-form video climbed into a close number two. We sort of t...

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