Illustration by Alex Castro / The Verge
YouTube is releasing a new app called YouTube Create that lets you edit video right on your phone, the company announced on Thursday. The new app could encourage more people to make Shorts, YouTube’s take on TikTok-style videos; it’s generally easier to make a TikTok video than it is to make a full-fledged YouTube video, which is a key reason why TikTok has exploded in popularity.
Making a separate app also mimics TikTok’s strategy of releasing the separate (and popular) CapCut app, which helps you make videos you can share on TikTok and other platforms.
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