VivaCity raises at $42M valuation to make US cities safer, starting with New York

Around 39,000 people were killed in motor vehicle incidents in the USA in 2020 — and 6,200 of those deaths were pedestrians. Needless to say, those deaths aren’t just statistics: each has a ripple effect on families, loved ones and the wider communities. Viva is looking to tackle transportation impacts after raising $8.5 million in funding to expand its transport data collection into North America, with the long-term hope to reduce the number of injuries and make traffic safer overall. 

Viva (or VivaCity as it is known in the U.K.) is already well-established in Australia and the U.K. and is now bringing its artificial intelligence sensors to New York City. It will work with the New York City Department of Transportation (NYC DoT) on a new safety data analysis project. Viva’s sensors gather anonymized data showing how different street users move (or don’t) through the city. They can m...

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