Twitter announces ‘Blue for Business’ to help identify brands and their employees

A screenshot showing a new badge available for Blue for Business subscribers. “Blue for Business” will let you show who is affiliated with your brand. | Image: Twitter

Twitter has officially announced Blue for Business, a subscription geared toward companies that want to “verify and distinguish themselves on Twitter,” as its press release says. The service will let companies link their main accounts with those of their employees to make it easier to show that someone actually does work for them.

The company is testing the service with “a select group of businesses,” including its own employees. Esther Crawford, director of product management at Twi...

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