Through a partnership with online movie database IMDb, TikTok launched a new feature that allows users to tag a movie or TV show in their video. The link directs viewers to a dedicated in-app page with IMDb-provided information about the specific title as well as a collection of related TikTok videos. TikTok creators can also save a title to the “Favorites” tab on their profiles.
Rolled out today, the IMDb-powered feature is currently only available to TikTok users in the U.S. and the United Kingdom.
