The dark, uncertain world of creator funds

Woman pulls lever on casino slot machine with logos for TikTok, Instagram, Facebook, and YouTube as the game icons Jarett Sitter / The Verge

One of my favorite TikTokers, Bran Flakezz, quit his full-time job so he could have more time to do tequila shots on camera. I can’t stop laughing at the hangover solution he posted over the weekend, and I don’t even drink. This can’t be sustainable, right?

For The Vergecast’s three-part Creator Economies series, we explore emerging elements of the business of being a creator. We dig deep on creator funds and how giant pools o...

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