Smartrr bags $10M for its customer experience approach to e-commerce subscriptions

Getting a subscription service going and keeping it, complete with fulfillment and delivery, is complicated. Brands use technologies that can cause them to end up with double billing and delivery that the customer is then left to manage.

Subscriptions are big business: The direct-to-consumer subscription market is forecasted to reach $478 billion by 2025. Companies like Upscribe and Rebill are tackling subscription management, but Smartrr’s different approach to solving this from a customer experience perspective is likely why it recently grabbed $10 million in Series A funding...

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