Podcasting could be in for a rocky 2023

A pattern of play and pause buttons Illustration by Kristen Radtke / The Verge; Getty Images

This story originally appeared in Hot Pod Insider, The Verge’s newsletter about the biggest events in audio. You can sign up here.


It feels like 2022 was the year when podcasting came back to earth. After years of go-go growth, podcast hits going mainstream, major corporate investment, and hype about the market to come ($4 billion by 2024!!), optimism about the industry hit the wall of an uncertain economy. M&A took a breather, advertising got tighter, and companies started laying off audio empl...

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