India surpassed North America to take the top global spot in the smartwatch market in the quarter that ended in September, according to a report from market research player Counterpoint. The festival sales and proliferation of affordable smartwatches helped grew the local market by 171% year-on-year.
The affordable smartwatch models getting bigger displays and adding features such as Bluetooth calling were key selling factors in India during the festival sales, Hong Kong-headquartered Counterpoint said.
“Indian brands expanding their product portfolios at affordable price points and emphasis on local manufacturing also contributed to the growth,” Counterpoint analyst Anshika Jain said in a statement.
“Bluetooth-calling emerged as an important feature, contributing a 58% share in total shipments, the highest ever share to date. Consumers are also preferring bigg...
