Hype machines

The age-old question in my industry is, “Where are we in a given hype cycle?” For now, crypto news cycle dominance has, thankfully, died now, largely through its own self-destructive tendencies. FTX obviously served as the most prominent recent example of what happens when the tech community believes its own hype.

You so badly wish for the success of a concept that you lose the thread. Sprinkle in legitimately bad actors and platforms that allow such actions to thrive, and you’ve got a recipe for catastrophic implosion.

None of this is to say, of course, that the end of a specific hype cycle always represents the end of the associated technology. Crypto, in most of its countless iterations is, for better or worse, still around. I’m a veteran of the great consumer 3D printing wars, as an editor for Engadget several years ago. That technology certainly still exists, but the industry has contracted, interests have shifted toward industrial applications and certain prag...

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