BuzzFeed — the media site that made its name (literally) spinning out viral content — landed in the middle of the buzz itself last month when news leaked out that it would partner with the AI startup of the moment, OpenAI, to build a new AI-powered quiz format, building on the media company’s very popular quizzes that saw 1.1 billion views last year alone.
Now, that new product is launching: Infinity Quizzes, as it is called, will give users a basic theme, ask a few keyword questions, and build a breezy, personalized narrative based on these. BuzzFeed said the quizzes are powered by an AI that it calls “Buzzy the Robot”, base...
