“Buy our iPad or the piano gets it!” | Screenshot: Apple
I wonder if Apple CEO Tim Cook was surprised by the visceral revulsion many people felt after viewing the newest commercial for Apple’s iPad. In it, a plethora of creative tools are flattened by an industrial press. Watching a piano, which if maintained can last for something like 50 years, squished to advertise a gadget, designed to be obsolete in less than 10, is infuriating. The backlash was immediate.
The message many of us received was this: Apple, a trillion-dollar behemoth, will crush everything beautiful ...
