Your Prime Video experience is about to be downgraded unless you cough up an extra $3 each month. | Illustration by Alex Castro / The Verge
Amazon has announced plans to start placing “limited advertisements” in TV shows and movies running on the company’s Prime Video streaming platform, to allow the e-commerce giant to “continue investing in compelling content.” According to Amazon’s press release, the ads will first be introduced on Prime Video content in the US, UK, Germany, and Canada on an unmentioned date in “early 2024,” with France, Italy, Spain, Mexico, and Australia to follow later that year.
Amazon says it ...
